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CREDITS

My role // 3D Animator & Art Director
Client // BJC Health
Creative Direction // Tyler L McKee
Motion Designer // Nathan Briner

BJC HEALTH BRAND REFRESH

I worked with BJC Healthcare to design and animate a video showcasing their brand refresh. This animation introduces BJC Health’s refreshed identity with a focus on human-centered care and community impact. 

STAGE 1
DESIGN

I started by blocking out compositions that showcased BJC's brand colors and created metallic materials that allowed the reflections and lighting to become the heroes of
this video. 

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BJC_Logo_Reveal_Frame_01_0099.png

STAGE 2
MATERIALS

For the materials, I wanted to focus on the lighting and reflections in the logo, so I made sure the logo had a metallic finish. For the ball, I added a gradient and slight imperfections.

STAGE 3
ANIMATION

Other than the ripple scene, I mainly used a camera rig and animated the ball on a spline. I also parented the spline slider to my ball's rotation, so whenever it moves along the spline, the ball rolls. For the ripple, I used a plain Formula deformer and vertex maps to animate the material based on the object. 

STAGE 4
COMPOSITING

Lastly, to make the footage wrap and shift as if it were truly inside the 3D world, I utilized camera data and cryptomattes to bring that middle section to life.

THANKS FOR WATCHING!

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